On the https://confluence.ez.no/display/EZP52/Installing+eZ+Publish+on+a+Linux-UNIX+based+system#InstallingeZPublishonaLinux-UNIXbasedsystem-Documentrootexample the Document root example refers

If eZ Publish was unpacked into a directory called "my_site" under the document root, the setup wizard can be initiated by browsing the following URL: http://www.example.com/my_site/web/index.php/ezsetup.

While on https://confluence.ez.no/display/EZP52/Installing+eZ+Publish+on+Windows#InstallingeZPublishonWindows-Documentrootexample it refers

If eZ Publish was unpacked into a directory called "my_site" under the document root, the setup wizard can be initiated by browsing the following URL: http://www.example.com/my_site/index.php.