1) Edit a content class.
2) For Object name pattern and/or URL alias name pattern, enter <title>
3) Save the content class.
4) View the content class.
Both name pattern fields show this as the value:

<title>

5) Create a new object of that class.
6) Publish the object.
7) View the object.
The object's name & URL get set to

<title>

Only fix I've found is to update the database manually for that class and NOT edit it again in the admin, or else the issue returns:

mysql> update ezcontentclass SET contentobject_name='<title>', url_alias_name='<title>' WHERE id='XXX';